Get The Cobbler Some Shoes! (or, Marketing with Smarter Design)
Ah, marketing. The last priority on the list of to-dos for the small business owner. It eludes even we who offer graphic design for our clients’ marketing efforts.
I started my “real life” in the “real world” while I was still in college, going to an art school nights and working full time at a high-tech corporation in marketing. Technically, I started in admin assistance (read: lackey), and then found myself somehow in IT, and then was taken under the wing of the former VP of Worldwide Marketing at HP back in the day, who had come to our little tech company to teach us a few things…
In the beginning, I didn’t know squat about marketing. (more…)